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This paper is issued as a part of a larger project focused on the processing apple industry. The purpose of the paper is to provide apple growers and processors with preliminary information on the markets for hard cider and apple wine to support the analysis of marketing opportunities and the development of effective competitive strategies.
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The analysis was based on exhaustive literature survey regarding the topic and related concepts as well as a case study for CSR issues at Apple Inc. In this paper, secondary sources were gathered to make the research more objective.
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